Quality in Customer Focussed Operations 232 Essay

Quality in Customer Focussed Operations 232 - Essay Example t of the company is international and local visitor, families and individual, who are looking for the high quality prepared meal as well as are health conscious, prefer to eat food with organic ingredient. The choice of the company has been made on the basis of its attraction and reputation to the domestic as well as global customers. The order qualifiers for the company are availability of the products, in store service and brand image. On the other hand, order winners for the company are their pricing strategy. Sunrise has devised its product strategy according by strongly emphasizing on the needs of their customers. The company thus offers wide range of finest product to cater to its diversified customer base. Ahire and OShaughnessy (2008) opined that, business organizer creates organizational value by supplying good quality product and services according to the demand of their customers. The inflexible nature of demand and supply often leads to customer’s dissatisfaction and wastage of resources. The operational process is a technique that limits both incidence and consequence of demand-supply mismatch. Operational management process includes arrangement of resources in order to create appropriate mixture of inputs, which in turn, transforms into output within any operation. Thus, firms like Sunrise Food PLC needs to implement this technique to have better matches between demand and supply and thereby, enjoy a significant competitive advantage. The idea of operational process can be used through input-transformation-output model to analyse the core strategies at all three business level (Brauchle and Evans, 2008). These include the level of supply chain, level of operation and the level of process. It is basically a set of process in which business add value to the undergone inputs via transformational process, and sell the final product to the customers. The supply chain management focus on combined impact from all aspects in product or services, from